Ecommerce in its simplest form is selling via an electronic sales channel. In this case that sales channel is the internet. Its import that your operations support this sales channel and your marketing creates and capitalizes on the opportunities.

Business Assessment, Strategy and Goals-To establish a brief snapshot of the Company
Your Name
Email/ Phone
Role
Name of your Company
Country in which you business operates
How long have you been in business ?
What is the legal status of your company ?
1
Do you have a written business plan
2
Do you have an ecommerce strategy or plan
3
Do you have a marketing plan for the business
4
Does your country have Ecommerce legislations and policies?
Current Ecommerce Status
1
Are you currently selling online?
2
Do you online wholesale transactions?
3
Do you export products you sell online?
4
Do you keep a separate inventory for online sales?
5
How many transactions do you process online?
6
Which online channel are you selling ?
7
Do you ship from your location or from fulfillment centers?
8
Which credit card gateway and processor do you use?
Understanding your products and target markets
1
Do you sell to consumers (B2C)?
2
Do you sell to business to businesses (B2B)?
3
Which product types represent your products?
4
Are your products subject to regulatory requirements and certifications?
5
Where are your products made/manufactured?
6
Into which countries are your products approved for importation?
7
What are the products (categories) with highest demand?
8
Are you able to comfortably meet the current demand for your products?
9
Do you buy finished products for resale?
If yes, do you rebrand the items?
If no, do you buy modify products for resale?
10
How long does it take for you to receive products from your supplier?
11
Do you have alternative suppliers?
12
Do you produce your own products?
13
On average how long does it take to produce your product?
14
What percentage of your products are perishable ?
15
What is the shelf life of your product?
16
Do you have product descriptions (nutritional information, components, ingredients, uses, warnings, restrictions, codes, and additional content)
17
Do you have product images and or videos?
18
Rate the ease with which your product can be packaged and shipped.
19
What is your average fulfillment time for your orders?
Selling to Consumers (B2C)
1
Do you offer coupon codes to your customers?
2
Do you offer any subscription-based products?
3
Do you have a loyalty program?
Selling to Businesses (B2B)
1
Do you offer customer specific pricing?
2
Are there cases when products are available to one customer but not to another?
3
Do you offer volume-based discounts (e.g., "Buy 10 or more, receive 10% off")?
4
Do you allow "pre-orders" on products that are not yet available?
Service, Content and Media
1
Do any of your products require explanation to help the customer select a product?
2
Do you sell many comparable products?
3
Are additional resources helpful in selling, installing, or using your products?
4
Does your team use content marketing, videos, or blog articles to attract customers?
5
Via which medium do you market your products/ services ?
Operations Readiness
1
How many SKUs (product types) do you have?
2
How many transactions do you process daily/ Monthly on average offline?
3
What shipping/ delivery, if any, services do you use?
4
Do you ever arrange special freight shipping for business accounts? (Wholesale/ Bulk orders)
5
Are you able to accept and process credit card payments?
6
Do you have a return policy and process?
7
Do you have a refund policy and process?
8
How is your inventory managed?
9
How are your other business processes managed?
Purchase Management
Sales Management
Accounting
Customer Management
Logistics Management
10
Do you make local deliveries yourself or do you outsource?
11
Do you offer customer pickup?
12
Do you have the staff and resources to manage an increase in demand in response to increased ecommerce sales
13
What is your internet connection uptime? (What percentage of time is your internet working)
14
Do you possess the required IT resources/staff/ software needed to support selling online
If no, how to you intend to meet the demand?
15
How would your customers rate your responsiveness to customer queries concerning products?
16
Are your return and refund policies compliant with local legislations
17
Do you accept telephone orders?
Marketing Readiness
1
Do you have a clearly identified target market? (customer profile: business/personal; location)
2
How do you engage with and influence your target market? (social media; traditional media; emails, word of mouth; referrals, reviews; ratings)
3
Do you research or know information about your competitors?
4
Is your business branded?
5
Do you have a branding kit that can be used across multiple platforms?
6
Do you know your competitive advantage?